Have you seen the stories about the Pornification of Halloween with alarming photos of girls who look more like porn fantasies than girls playing dress up?
I wrote one of them last year.
That was before I read So Sexy So Soon by Diane E. Levin, Ph.D. and Jean Kilbourne Ed.D. which clearly explained that girls haven’t become hyper-sexualized at all. Marketers and Advertisers have become hyper-sexualized in an attempt to exploit children’s inherent innocent sexuality for profit.
This year when I went to Amazon Associates to look at their Halloween Widgets I saw the hyper-sexual photos of girls’ costumes and instead of being angry that girls have become too sexualized . . .
This year, I thought this has nothing to do with our GIRLS.
This is MARKETING.
The girls did not become sexier – the marketing started encouraging girls to buy sexier products. There is a huge difference.
Girls had nothing to do with this.
Parents had nothing to do with this.
* My daughter didn’t make the costume. The Costume company did.
* Your daughter didn’t dress another little girl in the costume and put her photo on Amazon for everyone to freak out over. The Marketer did.
* Parents didn’t pose the girl model provocatively for the photograph on the packaging that resembles child pornography.The photographer did.
* I, as a mother, am not marketing provocative costumes for my child to wear. I’m not even buying those costumes and if I could convince other parents to wake up to bad marketing intentions other parents wouldn’t buy it either.
All the hype is marketing.
This type of marketing is incredibly disrespectful to all girls. It’s incredibly disrespectful to parents.
It’s intentionally closer and closer to pornography because of the fundamental marketing premise “sex sells.” Even innocent children are attracted to sexual imagery. That doesn’t make them less innocent, it makes them human.
Girls and their parents should be so angry that marketers would stoop to this level that we should STARVE them out. Do. Not. Buy. These. Costumes!
This is exploitation of girls in marketing for profit.
What are girls REALLY wearing on Halloween?
Are they all in touch with their “inner Lolita” as this marketing, and the inflammatory news reporting about the marketing, suggests?
I don’t know. I suspect not. Let’s find out.
Email me (traceesioux@yahoo.com) a photo of your daughter’s Halloween Costume by Oct. 31 and you are entered to win.
I’ll publish them on Empowering Girls: So Sioux Me and we’ll just see –
- Have our daughters really become hyper-sexual or are we allowing marketers to project that identity on them and sully their reputations?
Seagate has offered to give one Empowering Girls: So Sioux Me reader a FreeAgent GO sleek portable hard drives worth $150.
I’ll choose the best costume and that person will win the prize.
Oh and make sure you subscribe to Empowering Girls: So Sioux Me because we’re going to focus on how to create a meaningful and joyful holiday season without touching a credit card or giving our hard-earned money to companies who disrespect girls.
More giveaways at the Bloggy Giveaways Quarterly Carnival!
This is one topic that always gets me going! If there was one industry on earth that should be regulated more rather than completely UNregulated, it’s the media, including marketing. Because it’s always been such a free-for-all, they’re totally able to constantly push the envelope and go further and further in trying to get the attention of that coveted tween and teen demographic, even if it means using sex. Ain’t capitalism grand?!
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